Might As Well Plant Trees

Might As Well Clothing Company Partners With MADA to Plant Trees
Now through May 31, 2021
Every shirt we sell = 1 tree planted on or near Michigan rivers and trout hot spots. 
Sales are live through May 31st. Snag one on Arbor Day now! You might might as well! 
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We are excited to announce that we have partnered up with Might As Well USA to plant trees near coldwater streams and rivers in Michigan. Anglers in Michigan have the opportunity to catch a variety of fish species - including many different trout. Some are found in the great lakes while others are found in inland lakes, rivers and streams. Trout are made of trees! Fallen leaves and branches provide food for stream insects which are in turn food for the trout. We have partnered with the Might As Well and Trout Unlimited Great Lakes to create a one off t-shirt in honor of Arbor Day. 
Big-O-Smokehouse Partners with MADA to Plant Trees
Have you ever wanted to help protect our fish and plant some trees? 
 Now through end of May 2021 
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Here's your chance!! Because of our partnership with Big-O-Smokehouse, for every package of Spicy Trout Jerky sold, 1 tree gets planted to help protect our coldwater rivers and streams in Michigan, which will in turn, protect our trout! Big-O makes sure to inspect their locally sourced fish before seasoning and smoking. Did you know that a typical medium-sized tree can intercept as much as 2,380 gallons of rainfall per year, reducing flooding, streambank erosion, and pollution from runoff? Trees also provide food and habitat for trout so its very important we take care of our waterways and keep them clean. AND you get to enjoy our delicious Spicy Trout Jerky! What could be better than having a savory snack and knowing you're doing good in the world? You can learn more about this partnership on Big-O's website. The special limited edition spicy jerky can be purchased at select wholesale markets in MI and at their smokehouse market location which is located at 9740 Cherry Valley Ave SE, Caledonia, Michigan 49316. 
Arbor Brewing Company Partners with MADA to Plant Trees to Improve Water Quality

Fall 2020

On October 29, 2020 we planted over 800 trees along the Rogue River in Rockford, MI with our partners Arbor Brewing Company and Trout Unlimited's Great Lakes Program! The Rogue River Tree Army contributed greatly to these planting efforts and we couldn't have completed the planting without all of the amazing volunteers that came out to plant. These trees were planted to help mitigate stormwater runoff in the area. Trees are natural water filters and also help stabilize the soil, preventing erosion. These trees will make a big difference for the Rogue River watershed. We look forward to continuing this great work with our partners.



Pictured: Top left; MADA staff carrying trees out to planting site along Rogue River, Middle; Kyle Riffel, sales manager at Arbor Brewing digging a hole, Bottom; Kyle Riffel (Arbor Brewing), Jamie Vaughan (Trout Unlimited), and Hannah Reynolds (MADA) with a donation check for the trees. 

Fall 2019

Later in the year, on September 18 Arbor Brewing and MADA partnered up again to plant twelve large trees near a stormwater pond at Dolph Park in Ann Arbor, MI. Arbor Brewing Company expressed how important it was to them to plant trees in an area that would make a big difference for water quality. All of the stormwater from a local neighborhood flows directly into one of Ann Arbor's sister lakes, which is one of the only natural lakes in the area. In order to protect it, the City of Ann Arbor constructed the stormwater pond as a catch basin to collect and naturally filter the stormwater. Stormwater is defined as water that falls on impervious surfaces like concrete and picks up pollutants like motor oil, trash, cigarette butts, and fertilizers and carries it downstream into a local waterway, not undergoing any sort of filtration. The native plants that were already planted in and around the stormwater pond have helped filter out the pollutants before they drain out into the lake, but the trees planted near the pond will do an even better job at naturally filtering the water because of their extensive root systems.

This tree planting would not been possible without collaboration among our partners. Arbor Brewing Company raised the money for the project through sales of their Tree Beard IPA in April of 2019. Arbor Brewing then donated the raised funds to MADA to plan the tree planting. MADA worked closely with the Water Resources Commissioner's Office and the City of Ann Arbor to select the right trees for the site. Arbor Brewing Company staff, MADA, GIVE 365 volunteers, the Water Resources Commissoner's Office and the City of Ann Arbor came together for a great day of planting. 
Pictured: Top; Arbor Brewing staff planting a large tree along Dolph park's stormwater pond.
Spring 2019
In Spring of 2019, we partnered with Arbor Brewing Company to plant trees. Arbor Brewing launched  an initiative to raise money for a tree planting through the sale of their popular Treebeard IPA. They were able to get 80 bars and restaurants across Michigan to participate in this initiative for the month of April and on Arbor Day, April 26, 2019.  Their efforts were very successful and they received a lot of support from the beer loving community. Arbor Brewing Company reached out to MADA  to coordinate the tree planting and donated the raised funds to us to make it happen. A few months later, on Friday, May 31, 2019 MADA and Arbor Brewing Company employees partnered up with the Washtenaw County Parks Commission to plant the trees at Meyer Preserve in Ypsilanti, MI. We planted a total of 30 trees in the preserve. The trees in this wetland will help filter the water, improving the drinking water quality for local residents (clean water also means clean beer), and will provide many other benefits to people, wildlife and the environment. Arbor Brewing is committed to being good stewards of the environment, and it shows in the great work they do! 
Pictured: Top left; Danny Peron (Arbor Brewing Company), Middle; Arbor Brewing Company staff planting an oak tree, Bottom; Rachel Hudson (Arbor Brewing Company) holding a Tree Beard IPA beer at the tree planting. 
To date, the Michigan Arbor Day Alliance and Arbor Brewing Company have planted over 1,000 trees! 
Did you know? One tree can lift as much as 100 gallons of water out of the ground and discharge it into the air in one day!
Learn more about Arbor Brewing and our partnership here.